€4 Billion Earned by Savers as Raisin Launches New Brand Look
David Wall
June 10, 2025
Lukas Schramm
- Raisin doubled total returns for investors in 2024 from €2 billion to €4 billion
- With operations across 10 countries, the savings and investment platform is unifying its presence under a single global brand: Raisin
Berlin, 10 June 2025. Investors have generated over €4 billion in returns via Raisin to date. This milestone highlights the significant role the savings and investment platform plays in wealth building across ten markets. To further build on this success, Raisin is introducing a clear international brand identity featuring a refreshed logo, colour scheme, and visual style.
From the second half of the year, ‘WeltSparen by Raisin’ in Germany and Austria will become just ‘Raisin‘. This means the investment platform will operate under a single name across all markets, accessible via the central website www.raisin.com. The product offering and mission remain unchanged.
“We founded Raisin in 2012 to help people make more of their money – simply, transparently, and with the best available interest rates,” says Dr Tamaz Georgadze, CEO and co-founder of Raisin SE. “Today, we offer a home for wealth, providing a comprehensive solution for wealth building. The fact that investors have already generated over €4 billion in returns through Raisin demonstrates the strength of our solution.”
The new brand identity aligns with Raisin’s increasing international expansion. The fintech now operates platforms in Germany, the United Kingdom, the United States, the Netherlands, Spain, Poland, Austria, Finland, France, and Ireland. More than half of the company’s growth today comes from outside its home market.
Christian Hertlein, VP Design at Raisin SE, led the development of the new brand identity: “Our brand evolution marks an important step in Raisin’s development – from a savings platform to a trusted place where people can grow their wealth with confidence. It’s not just a new logo or fresh colours. It’s about to strengthen our identity and improving how people interact with us. The result is a consistent, intuitive experience focused on what truly matters: delivering clarity and long-term value to our customers on their financial journey.”
Georgadze adds: “As we internationalise and unify our brand, our mission remains the same: to provide attractive returns for investors and continuously improve our processes.”
Since its launch in 2012, Raisin has connected banks with retail savers, allowing them to choose from a wide range of savings products from different banks with a single user account. In Germany, the platform also offers investment and pension products. More than one million people trust Raisin, which handles over €75 billion in assets on its platform.
For more than 250 banks across the EU, the UK, and the US, Raisin is a reliable partner for attracting deposits. These institutions benefit from flexible, granular refinancing at purely variable costs.
Raisin has been profitable since the end of 2022, achieving an EBITDA of €20 million and a net profit of €1 million in 2023. The company remains on a strong growth trajectory: with its international brand identity and a clear focus on customer success, Raisin plans to expand into new markets and further develop its product portfolio.
About Raisin
Raisin is the world's leading platform for savings and investment products. Founded in 2012, the FinTech connects consumers with banks in the EU, the UK and the US. This gives consumers better interest rates and banks a diversified form of refinancing. Our vision is to offer savings and investments without barriers and thus open up the global +140 trillion euro market. Raisin currently employs more than 700 people from over 65 countries worldwide. Today, the platform holds over 75 billion euros in assets from more than one million customers which have accrued over 4 billion euros in earnings with their investments.
Press contact
Fin Stempel
Head of Corporate Communications & Public Affairs